Headlines and Hook-lines: Writing a Press Release

Ash
Krafton

Yesterday morning I thought I'd do something nice for my book…so I sent out my press release to almost a dozen newspapers around my area, hoping someone will pick up my story and run with it. I know this sounds a little intimidating to novice writers (and perhaps a few not-so-novice ones as well.) Press releases sound like terribly official and extremely elevated forms of publicity. Celebrities and experts and gala events get press releases…not us. A press release is free publicity. Reporters for media outlets love them because they provide content. You, as a writer, should love press releases because they tell the audience exactly what you want them to know.

Read the entire article in the February 2016 issue of InD'Tale magazine.

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