Keys to Your Words: A Crash Course in Search Engine Optimization

Full disclosure: the following stems from a conversation I had with my friend, Ann Gimpel, a Best Selling Author of Dark Urban Fantasy.The conversation went something like this: Ann: “I need to add keywords to my book covers.”
Me: “Why?” Quietly grumbling about the latest marketing craze that won’t make much of a difference in sales and will go away next week as all trends do. Ann: “So that Amazon’s search algorithm will find my books.” Me: “….” Light bulbs turning on. See the thing is, we forgot most online book sellers are basically giant search engines. Search engines that need words (keywords) in order to deliver results.

Read the entire article in the May 2015 issue of InD'Tale magazine.

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