Rising Star Spotlight

Madison
Woods

"It is the culture of southern Louisiana that spawned one of my favorite marketing ideas.  See, when I was a kid every time we went to the store and bought something, the store clerk would give us something extra.  It was usually a small token, nothing of much monetary worth, but it meant he valued you as a customer.  That's called 'lagniappe'. It's French for 'a little something extra'...."

 

Read this article in this month's issue of  InD'Tale Magazine, in you inbox now!

Subscribers can also click on the magazine's cover on the home page.